Rebranding
Levitation Music Festival
RECOGNITION
ADC Young Ones 2020, Merit Award
TEAM
Tiffany Pai
Tracy Huang
Michael Kao
Renee Freiha
Levitation is an annual psychedelic music festival that takes place in Austin, Texas. We proposed a new identity inspired by The Memphis Group’s usage of bold colors and geometric patterns, but with a modern and psychedelic flair.
With an eclectic logo, a database of patterns and a distinct color scheme, the resulting identity is whimsical and dynamic, yet cohesive in nature.