Rebranding
Levitation Music Festival

RECOGNITION
ADC Young Ones 2020, Merit Award

TEAM

Tiffany Pai
Tracy Huang
Michael Kao
Renee Freiha

Levitation is an annual psychedelic music festival that takes place in Austin, Texas. We proposed a new identity inspired by The Memphis Group’s usage of bold colors and geometric patterns, but with a modern and psychedelic flair.

With an eclectic logo, a database of patterns and a distinct color scheme, the resulting identity is whimsical and dynamic, yet cohesive in nature.

Unsolicited. Proposed rebranding made in Justin Colt and Jose Fresneda’s (The Collected Works) Type for Masters class at the School of Visual Arts’ MFA Design program.

LEVITATION IN DETAIL ︎︎︎

IDENTITY DESIGN

   

MUSIC