Levitation Music Festival
ADC Young Ones 2020, Merit Award
Levitation is an annual psychedelic music festival that takes place in Austin, Texas, co-art directed with Tiffany Pai. We proposed a new identity inspired by The Memphis Group’s usage of bold colors and geometric patterns, but with a modern and psychedelic flair.
With an eclectic logo, a database of patterns and a distinct color scheme, the resulting identity is whimsical and dynamic, yet cohesive in nature.