Rebranding
Modern Pinball NYC


WARNING
Some visuals may trigger seizures for people with photosensitive epilepsy.


Pinball, to fewer and fewer of us, is nostalgic. Today, we can find them in a couple of bars, played by now adults who once raided arcades in their youth. Modern Pinball NYC aims to change that by bringing pinball back for the entire family to enjoy. So, how do we convince kids to put their phones away and enjoy some good old retro fun?

The overall identity pays homage to the game itself and all the pieces that make pinball, pinball, while also embracing the nature of our growingly digital world.

Unsolicited. Proposed rebranding made in Kevin Brainard’s Brand & Identity class at the School of Visual Arts’ MFA Design program.


MODERN PINBALL NYC IN DETAIL ︎︎︎


Copyright © 2020 Renee Freiha